British Swimming has announced a new partnership with The Ticket Factory to sell tickets for national events.
The new four-year contract will see British Swimming and The Ticket Factory working closely to ensure the best possible process for securing your seat at the best aquatics events in the country.
British Swimming strives to enable its athletes to achieve gold medal success at the Olympics, Paralympics, World Championships and Commonwealth Games.
The Ticket Factory will be responsible for ticketing more than five of its national events per year.
British Swimming Chief Executive David Sparkes said: “The Ticket Factory’s bespoke service and unique approach to reaching new fans is what stood out for us. We are keen to grow our audiences and we know that The Ticket Factory’s expertise will allow us to do just that.”
Stuart Cain, managing director of The Ticket Factory, said: “Over the last 12 months, we have strengthened our position within the sports sector, and winning these contracts put us one step ahead of our competitors yet again.
“One of the reasons we have won these contracts is because we’ve showcased how committed we are to putting the customer first. We believe ticketing is central to the customer experience and is often the first and most interactive touchpoint with the event.
“Thanks to our experience of working with national governing bodies and marketing reach, we have built up a large database which we have no doubt will allow England Squash and British Swimming to reach a new sporting audience and profile their events to a larger database.”
For more information, visit www.theticketfactory.com