The biggest multi-sport talent identification campaign in British history, #DiscoverYourGold, has today been re-launched by UK Sport today.
The campaign aims to identify talented young athletes who have the potential to become future champions.
Targeting 15-24-year-olds, #DiscoverYourGold is a partnership between UK Sport, the English Institute of Sport (EIS), and a range of National Governing Bodies and provides gifted youngsters the chance to be fast-tracked into the exciting world of high performance sport.
Previous campaigns have already produced remarkable results with Sochi 2014 skeleton gold medallist Lizzy Yarnold, Olympic rowing champion Helen Glover, taekwondo Olympic bronze medallist Lutalo Muhammad and Paralympic athletics champion Joanna Butterfield all discovered through previous talent ID campaigns.
This time around, the Winter Olympic sports of Short Track Speed Skating, Skeleton and the Summer Olympic sports of Rugby 7s, Track Cycling and Rowing and a wide-range of Paralympic sports are all looking to recruit talented youngsters.
UK Sport Director of Performance Chelsea Warr, who pioneered the talent identification process back in 2005, said of this year’s campaign: “#DiscoverYourGold is all about ensuring young people with sporting talent get the opportunity to reach their full potential no matter what their background.
“We are looking for athletes with raw endurance, speed or power who might not currently be in the best sport for them. With access to the right training and support, we aim to help them fulfil their potential and maybe one day to become future Olympic and Paralympic medallists.”
Since 2007, the UK Sport Talent Team has worked in partnership with 22 Olympic and Paralympic sports and more than 100 world class coaches, run 13 national athlete recruitment campaigns, and assessed more than 10,000 athletes.
These projects have resulted in more than 100 newly identified athletes entering the National Lottery-funded high performance system with more than 600 international appearances made and more than 250 international medals won.
Dame Katherine Grainger, Britain’s most successful female Olympian and UK Sport Chair said: “I have rowed and competed with graduates of similar schemes so I know first-hand what talent ID campaigns can produce.
“#DiscoverYourGold is a fantastic campaign that should help us retain our position as one of the powerhouses of Olympic and Paralympic sport.”
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